AT&T

To amplify AT&T’s experiential activation at the College Football Playoffs in Houston, Texas, we constructed a social campaign that produced dozens of social media assets distributed in real time across AT&T channels.

This custom content strategy would help capitalize on the influential talent partners we had on-site, while optimizing for both social media best practices as well as speed.

Pre-editing video graphics, story beats and selecting music, combined with having a video editor on-site helped us shoot and turn around assets in a matter of hours, not days – allowing AT&T to add value to the social conversation as it happened.