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Artistic Drive

Overview

With no fans onsite at this past year’s AT&T Pebble Beach Pro-AM, AT&T challenged us to come up with a way to engage fans through the tournament and our partnership with Jordan Spieth.

We developed a campaign in which golf fans could create a design for Jordan’s golf bag design that he would actually carry at a tournament on live TV.

To launch the campaign, we had Jordan collaborate with influential artist Matt Corrado to design a bag to inspire others to participate, along with dozens of supporting influencers. Jordan carried the winning fan’s bag at the AT&T Byron Nelson tournament.

6.5M+ Impressions
40.6K Engagements
6.4k Link Clicks

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