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Strut Society

Overview

European Wax Center needed a partner to help drive more young people to retail stores. We built a strategic influencer ambassador program called Strut Society, featuring 16 diverse influencers. The program kicked off with a massive launch event and sustained momentum over a six month flight. We drove 10% of all EWC retail visits during the campaign period. We also drove down our CPA considerably and saw a big lift in brand awareness.

Strut Society was a great example of how to leverage talent not only as direct-response media channels, but as content creators as well. We were able to drive impactful business results for the brand and attribute online media to offline conversion.

30,000+ New Guests (10% of All Store Visits)
$11 CPA (45% Below Benchmark)
8 POINT LIFT In Brand Awareness
350+ Creative Assets

PROGRAM COMPONENTS

Ambassador
Program

Event
Activation

Online to Offline
Measurement

Above the Line
Content

MORE WORK