Fossil Fossil
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2018 Ambassador Program

Overview

Fossil’s goal was to drive awareness and reclaim brand relevance with Millennial and Gen-Z audiences. We create an always-on influencer ambassador program that we could leverage and activate against brand campaigns and changing business needs over the course of the year.

We built relationships with over a dozen influencers that were able to create a steady stream of content and conversations across social media channels. We worked closely with talent as partners to incorporate Fossil into their lives in a meaningful way, and amplify the content to our target audiences. Over the course of the program we’ve maintained over a 6% engagement rate, 20% higher than benchmark.

15M+ Total Impressions
6% Engagement Rate
14 Brand Ambassadors

PROGRAM COMPONENTS

Ambassador
Program

Targeted
Amplification

Event
Activation

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