Fossil’s goal was to drive awareness and reclaim brand relevance with Millennial and Gen-Z audiences. We create an always-on influencer ambassador program that we could leverage and activate against brand campaigns and changing business needs over the course of the year.

We built relationships with over a dozen influencers that were able to create a steady stream of content and conversations across social media channels. We worked closely with talent as partners to incorporate Fossil into their lives in a meaningful way, and amplify the content to our target audiences. Over the course of the program we’ve maintained over a 6% engagement rate, 20% higher than benchmark.