House of Hoops House of Hoops
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Brand Launch Campaign

Overview

House of Hoops is a Nike led retail experience within Foot Locker stores. Nike and Foot Locker came to us in partnership to help launch the House of Hoops brand in the digital space for the first time ever.

We strategically built an influencer and content strategy rooted in trends around basketball & culture amongst their Millennial and Gen-Z target. We brought this idea to life in a high energy way through a launch campaign featuring NBA players, social celebrities and music by BROCKHAMPTON. Six talent partnerships and dozens of creative assets contributed to a giant impact for the brand over the three day launch weekend.

52M+ Impressions
8.7% Engagement Rate
7M+ Video Views
68K+ New Followers

PROGRAM COMPONENTS

Talent
Partnership

Branded
Content

Targeted
Amplification

Above the Line
Content

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