Lincoln wanted to launch the new 2018 Navigator with a digital-first campaign, focusing on affluent moms as a new target audience for the brand. We helped reintroduced the Navigator to the world, and to women, through a relatable and relevant story.
We used data to identify the ideal brand partner, Serena Williams, who was making her own comeback to the sport of tennis. We shot over 40+ videos over the course of 4 production days. Our campaign generated an enormous amount of visibility for the campaign and ultimately resulted in a huge lift in vehicle sales year over year.