Major League Baseball Major League Baseball

Let The Kids Play


The MLB wanted to create an emotional connection with a younger demographic of baseball fans. We created an original storytelling platform called “Let the Kids Play,” featuring current MLB players breaking the old, unwritten rules of the game.

The campaign has come to life across two major MLB milestones: the 2018 Postseason and Opening Day 2019. In both instances we produced breakthrough video content for TV, OTT and social media that reshaped the voice and tone of MLB’s marketing approach, garnering a huge spike in positive press and online conversation amongst fans.

635M+ Impressions
40+ Earned Media Placements
5.4% Engagement Rate