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Taking Up Space

Overview

Netflix and their new multicultural-focused initiative, Strong Black Lead, tapped us to create awareness of their diversity efforts by creating valuable programming for their social media channels. We created and produced an episodic video series called Taking Up Space, which profiled young African Americans who are thriving in historically segregated or racially restricted areas.

Our first two episodes focus on African American communities within Ivy League schools Yale and Harvard. In total we’ve produced 4 original episodes generating millions of views across social media channels.

6M+ Video Views
30% View Rate
(50% Above Average)
4 Total Episodes

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