I Save So I Can
US Bank needed help reaching a new priority target audience in an authentic way. Their focus area was to get people with multi-cultural backgrounds to prioritize savings accounts, making US Bank their preferred choice. We knew that we’d have to design a campaign that could build an emotional connection around the benefits of using US Bank products.
We launched an influencer ambassador program called I Save So I Can. We tasked influencers with sharing real stories about what they are saving for and why it was meaningful to them. Over 18 months, we worked with dozens of influencers, creating a massive amount of content at an engagement rate well above average, a testament to the quality of the content and storytelling.