AT&T needed help to get fans excited about and drive tune-in to a series of live concerts they were producing with some of the most popular hip-hop artists in the space.

We partnered with internet comedian and music fan Druski to produce a series of satirical promo videos with artists Big Sean, 2 Chainz, CHIKA, and Cordae.

This campaign was a great example of how pairing creators and custom content production can create amazing results. We were able to generate millions of impressions and video views, while doubling our expected tune-in volume.