Burt’s Bees

We helped Burt’s Bees launch its first ever influencer ambassador program, #TheHiveCollective, to boost brand awareness and foster authentic connections with younger consumers. 

The campaign featured 50 diverse nano and micro-influencers from Gen Z and Millennial demographics, chosen for their relatability and alignment with the brand’s natural beauty values.

Ambassadors created engaging video content on Instagram and TikTok, showcasing Burt’s Bees products as part of their daily routines. The campaign generated significant buzz, driving engagement and authentic conversations. Its success led Burt’s Bees to reengage the top 25 performers on an ongoing basis, strengthening relationships and sustaining momentum.