Degree Men’s Degree Men’s

Degree Men’s

Copa America

We delivered a social-first campaign that spotlights Degree’s sponsorship of CONMEBOL Copa América 2024.

“Bring The Heat” showcased the most passionate fans and raised awareness towards Degree Advanced Antiperspirant Deodorant. The campaign featured six influencers who executed three unique creative concepts, sharing the content to their personal organic social channels.

Additionally, we activated a total of six influencers to attend CONMEBOL Copa América 2024™ matches on behalf of Degree for earned media opportunities across socials.

24.8M
Impressions
11%
Organic Eng. Rate
50K
Link Clicks