With most people working remotely in 2020, Microsoft Teams needed to stand out and differentiate from the increasing number of video-based working solutions.

Our goal was to develop a concept that would allow people to get excited about using Teams to work from home. To do this, we need to connect our superior tech innovation to actual emotional outcomes, while laddering back to our brand identify: Nothing can stop a Team.

We produced three campaign videos (click on the images to view), featuring everyday characters that we follow going through relatable (and often funny) common work challenges that they overcome by using Teams.

This tone allowed us to highlight the amazing tech innovations Teams offers in a way that’s easy to understand and engaging.