Smirnoff

We partnered with Smirnoff to produce their brand campaign to launch the first ever NFL spirits partnership. We developed the creative platform of “The Cocktail Coordinator,” a critical part of any football gathering. Anthony Anderson was the inaugural Cocktail Coordinator talent, featured in TVC, social and interactive content. As every game day coordinator needs their own playbook, we developed an ecosystem of digital content to connect the brand with the fans. That included team specific QR codes that linked game day hosts for diverse cocktails recipes.

The TVC aired during gameday during the inaugural year of the partnership, alongside a campaign featuring a custom microsite featuring cocktail recipes, creator amplification, a Drizzly partnership and more.