Taco Bell

A first-of-it’s-kind event that took place during the Super Bowl weekend in Las Vegas. Taco Bell’s exclusive party, was designed to bring brand leadership, media, ambassadors, and influencers together around the new menu plans for 2024.

We tapped eight of the internet’s most culturally relevant creators. Prepared for a sensory journey on their way to Vegas, they took to social to captivate their audience and drive FOMO.

Through 230+ pieces of unique content across three platforms, the creators gave a spotlight to this new event and this year’s new dazzling Cantina Menu—a culinary masterpiece teeming with fresh and vibrant ingredients poised to reignite lunchtime excitement.