Tinder

Tinder wanted to capitalize on the cultural conversation around the 2024 Olympics in Paris and help make them the number one dating app for Gen Z during the summer. 

We knew working with Olympic athletes using the platform would appeal to our audience. The challenge was that Tinder is not an Olympic sponsor and running campaigns with Olympic athletes during this time comes with a lot of regulation via Rule 40.

Just before the Olympic blackout period, we identified four potential athletes that we determined as having the largest potential for a large spike in popularity during the Games.

We created a campaign around these athletes built to introduce themselves for the first time to the world through authentic use of the product.