Wells Fargo

To celebrate fans returning to college stadiums, we launched The Tailgate Team, enhancing game-day experiences at six sponsored schools. 

The team, featuring influencers, ambassadors, mascots, and cheerleaders, created surprise-and-delight moments, gifting premium tailgating gear and offering fans exclusive upgrades like pre-game field access.

Talent included Tisha Abrea, Trevor Knight, Scooter Magruder, and student-athletes Isa Silva, Armando Bacot, and Talitha Diggs. Influencers captured the excitement, showcasing tailgate upgrades, fan interactions, and team-themed trivia.