NBC Sports and their female empowerment initiative On Her Turf wanted to drive new follower growth across the @OnHerTurf Instagram channel.

To accomplish this, we partnered with five female artists to create a series of illustrations that promoted empowerment on and off the field (a big content pillar for the brand).

The artwork was strategically teased out across the artist’s channels with a call to action to view the content in full on the @OnHerTurf channel. We also hosted a giveaway for custom framed prints of the artwork as an additional incentive for following the brand.