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On Her Turf

Overview

NBC Sports and their female empowerment initiative On Her Turf wanted to drive new follower growth across the @OnHerTurf Instagram channel.

To accomplish this, we partnered with five female artists to create a series of illustrations that promoted empowerment on and off the field (a big content pillar for the brand).

The artwork was strategically teased out across the artist’s channels with a call to action to view the content in full on the @OnHerTurf channel. We also hosted a giveaway for custom framed prints of the artwork as an additional incentive for following the brand.

6MM+ Impressions
19.54% Engagement Rate
7.2% Increase in Followers

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