Sage
MLB Opening Day
Sage is a software company for AI-powered finance, HR and Payroll. They needed a partner that could help drive a lift in awareness and recall amongst target businesses across priority DMAs within the context of their MLB partnership for the 2024 season.
Our strategic approach was to create a parallel between how data and insights across both sports and small businesses improve human decision making.
We partnered with Joe Maddon, a former MLB manager famous for a data-driven approach to the game, to infiltrate a real Sage-powered small business to see how well his approach translates to the business world.