Adobe – Gen Create Adobe – Gen Create

Gen Create


Adobe tasked us with launching “Generation Create,” a new Instagram channel dedicated to encouraging students to embrace creativity, tying into their brand mission of “Creativity for All.”

Our point of view: if we want creativity for all, we need creativity from all. To launch the channel, we built a strategy that would put the editorial calendar for the account directly in the hands of the young content creators.

A truly forward-thinking creator approach that resulted in extremely meaningful work that set all-time highs in engagement rate for the brand.

15% Engagement Rate (Creator Channels)
4.75% Engagement Rate (Adobe Channels)
96% Positive Sentiment