Adobe Creative Side
Adobe wanted to increase product engagement on Creative Cloud software for students in non-creative fields of study (a hard-to-reach audience for the brand) by showing them the impact creativity can have on their professional lives upon entering the workforce.
We developed a strategic point of view rooted in a core consumer insight: Today’s students are more collaborative than ever. They’re seeking shared experiences that empower them, but when it comes to creativity, they’re intimidated about how to get started.
This influencer program was designed to destigmatize creativity, driving our audience to engage with Adobe products through simple prompts and easy-to-use, downloadable templates and guides that add value. All of the campaign assets were concepted and created by young influential content creators.