Adobe – Gen Create
Gen Create
Adobe tasked us with launching “Generation Create,” a new Instagram channel dedicated to encouraging students to embrace creativity, tying into their brand mission of “Creativity for All.”
Our point of view: if we want creativity for all, we need creativity from all. To launch the channel, we built a strategy that would put the editorial calendar for the account directly in the hands of the young content creators.
A truly forward-thinking creator approach that resulted in extremely meaningful work that set all-time highs in engagement rate for the brand.
15%
Engagement Rate (Creator Channels)
4.75%
Engagement Rate (Adobe Channels)
96%
Positive Sentiment
