Wells Fargo is heavily invested in college sports. And with COVID-19 disrupting many programs in 2020, they wanted to create a unique experience that could still engage fans around the sports they love regardless of the environment.

We created the College Fandom Frenzy Sweepstakes, providing fans with a fun opportunity to stay engaged and showcase their collegiate spirit by sharing UGC for a chance to win great prizes.

The program was led by Laura Rutledge along with several supporting creators including Jon Dorebos, Jenny Taft, Cassidy Hubbarth and Jalen Rose.

We generated 3K+ UGC entries, outperforming similar campaigns in market, delivered a high volume of impressions, and recognized an engagement rate more than 3x the industry average.