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Built By The Game

Overview

House of Hoops is where the very best of basketball comes together: the game, the culture, the players and the sneakers.

Our most recent campaign capitalized on this POV. We don’t just play the game, we live it. We exist because of it. House of Hoops is Built By The Game.

We partnered with 3 relevant influencers, working with them to each identify personal characteristics they are “built by.” We then designed a series of custom social assets for them to share across their channels. The results netted an engagement rate 3x the industry average.

850K Organic Impressions
101K Engagements
11.56% Engagement Rate

MORE WORK