Nike x Nordstrom Nike x Nordstrom
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Infinity React

Overview

Nike & Nordstrom wanted to drive awareness of the new Infinity React running shoe amongst fitness-focused women.

We knew that to resonate with this audience, we needed to be relatable. Our campaign centered around overcoming mental and physical barriers that can prevent you from maintaining a consistent fitness regiment.

Our POV: everyone should have a personal reason to run.

Through the help of 5 influencers in NY & LA, the campaign drove 5.5M+ impressions, with 33% over delivery against the target audience, while driving a high volume of clicks to purchase pages.

5.5MM+ Impressions
13.01% Engagement Rate
3.3K+ Clicks to Purchase Pages

MORE WORK