Nike & Nordstrom wanted to drive awareness of the new Infinity React running shoe amongst fitness-focused women.
We knew that to resonate with this audience, we needed to be relatable. Our campaign centered around overcoming mental and physical barriers that can prevent you from maintaining a consistent fitness regiment.
Our POV: everyone should have a personal reason to run.
Through the help of 5 influencers in NY & LA, the campaign drove 5.5M+ impressions, with 33% over delivery against the target audience, while driving a high volume of clicks to purchase pages.