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Have Kindle Will Travel

Overview

The Amazon Kindle team asked us to help rebrand and promote the Kindle as the ultimate travel companion across social media. We built an always-on influencer ambassador program that enlisted some of the best content creators to travel the world and deliver beautiful creative assets.

The Kindle team loved the work so much they started using the content across all consumer touchpoints including Amazon dot com, product display pages, print media and OOH, showcasing the scale and efficiency that can be achieved leveraging influencers as content creators.

40M+ Digital Impressions
8% Engagement Rate
50+ ATL Media Placements
1,000+ Pieces of Content

PROGRAM COMPONENTS

Ambassador
Program

Above the
Line Content

MORE WORK