For Air Max Day 2019, Nike and Foot Locker asked us to launch a new, retro-inspired line of Nike Air Maxes by reimagining Foot Locker commercials from the early 1990s.

To bring this to life, we didn’t just reimagine the commercials, we built an entire cable network, inspired by the ‘90s and built for modern day social media. The Discover Your Air Network was a complete retro cable TV experience with high profile talent partners, four original shows on Instagram and YouTube and live home shopping experience on Twitch.